Hi Pal! It’s Nice To Finally Meet You!
I'm really good at holding the both/and of life.
Let me tell you what's true:
I'm the friend who shows up at your door with cookies when you're crying, AND I'm the first one pulling you onto the dance floor when it's time to celebrate.
I run two businesses (The Highway Brewing Company and Kit's) AND am raising three earth-side kiddos – without losing my mind (most days).
I know what it feels like to be completely lost in different seasons of womanhood AND I've learned tools to find my way back to myself through it all.
After losing my daughter Kit, I tried all the conventional self-care practices that provide temporary relief AND I discovered the deeper work of self-resourcing that creates lasting change.
I've walked through profound grief AND found unexpected, deeper joy and vibrancy on the other side.
The Why Behind My Work…
It started with something I couldn't ignore.
While hosting workshops at Kit's, I noticed women lingering afterward, reluctant to leave. They'd approach me with the same whispered confessions:
"I really needed this."
"It feels so good to be with other women like this."
"I can't remember the last time I did something just for me."
These weren't casual comments—they were revelations: women recognizing out loud that they'd been neglecting something essential.
From twenty-somethings to retirement-age women, they shared a common hunger—for time to breathe, learn, connect with other women, and resource themselves in ways that lasted longer than a manicure.
Women weren't just craving a night out. They were craving spaces to grow and remember parts of themselves set aside in service of everything and everyone else.
That realization fuels my work today—creating intentional spaces where women can exhale, connect, and learn sustainable self-resourcing practices that change everything.
Because when women are fully resourced, they don't just survive their busy lives—they become vibrant. And that vibrancy ripples out to their families, work, communities, and beyond.
This is about changing how women show up in the world.
What Does My Work Look Like?
Hosting Retreats
Soulful Shores retreats combine breathtaking locations with my self-resourcing framework in the company of like-minded women. From Lake Superior to upcoming adventures in Iceland, these immersive experiences create the perfect environment for exhaling, connecting, and building sustainable practices that last long after you return home
Public Speaking
My signature keynote "Self-Care to Self-Resourcing" introduces audiences to my self-resourcing framework, helping women move beyond quick fixes to sustainable practices that create lasting vibrancy. I also speak on topics including:
Building Vibrant Leadership
Creating Boundaries That Honor Your Needs
Navigating Grief and Growth Simultaneously
Each talk combines personal storytelling, practical strategies, and the perfect balance of laughter and depth
Everything Else
My days are filled with running two thriving businesses in West Branch, Michigan: The Highway Brewing Co. and Kit’s. I get to do that alongside my partner-in-everything and husband-extraordinaire, Ethan! We literally have facing desks in our office (so cute). Leading our teams fills me with a “we ride at dawn” energy – I love those humans so much! I’m also having the actual time of my life (and learning so much about Pokemon) raising three little boys. Life is FULL!
Speaking Of Everything Else…
Meet The Most Important Things!
My Husband Ethan
My Boys.
The Highway Brewing Co.
Kit’s
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Founder
Craft beer brewed on site, craft cocktails, and delicious food is what we serve up inside The Highway which opened in January 2018 after renovating this historic 1890’s fire hall. Located in West Branch, Michigan
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Founder
We opened in 2021 as a mission-focused, gift boutique that partners with brands that are doing GOOD in the world. We partner with brands locally, and from all around the world.
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Well, you’re already here! But Literally Just Erin was built out of a constant connection to the women I met while building my other businesses, and other women in the community, and now here we are! Public speaking, hosting retreats, and building community.
Let’s Connect!
Fill out some info lets connect! I am available for speaking engagements nationwide, and I am available for questions or inquiries about any upcoming retreats! I’m excited to meet you.
Be part of the journey.
@literallyjusterin
